Racing and Sports Advertising for Brands Reaching Australian Punters
The Sporting Base provides racing and sports advertising opportunities for brands seeking to reach engaged Australian punters. Our audience actively researches racing form, enters tipping competitions, tracks horses and consumes sports betting content across our website and mobile app.
More than 70,000 users visited our website in July 2026, generating over 106,000 page views, while monthly users increased 160% between April and July. Partners can reach this audience through display advertising, mobile app sponsorship, branded content, email marketing and integrated bookmaker partnerships.
The Sporting Base By The Numbers
- 70,000+ monthly website users
- 106,000+ monthly page views
- 79,000+ monthly website sessions
- 60% of website views from Australia
- 70% of views from Australia and New Zealand
- 64% mobile audience
- 10,000+ email subscribers
- 80,000+ social media followers
- 1,600+ app downloads
- 1,050+ registered racing black book users
Website figures reflect July 2026.
A Rapidly Growing Digital Audience
Between April and July 2026:
- Monthly website users increased from 27,057 to 70,317, representing growth of approximately 160%.
- Monthly page views increased from 45,863 to 106,575, representing growth of approximately 132%.
- Monthly sessions increased from 30,743 to 79,149, representing growth of approximately 157%.
Across the complete four-month period, The Sporting Base generated 203,326 sessions and 287,861 page views from 124,870 users.
An Audience That Arrives With Intent
More than 55% of website views come through direct traffic and organic search, demonstrating strong brand recognition and high-intent discovery.
The website’s leading destinations include:
- Horse racing coverage
- Racing form guides
- Black Book horse tracking
- NRL content and match intelligence
- Tipping competitions
- Late mail and racing analysis
During the four-month reporting period, the Racing Form Guide generated 12,443 views, Black Book recorded 9,411 views, and tipping competitions attracted at least 5,749 views.
Strong Mobile-App Retention
The Sporting Base app gives users direct access to racing form, tipping competitions, Black Book tools and sports content.
During the latest reporting period:
- Active users averaged 32 minutes and 6 seconds of engagement.
- Each active user averaged 13 engaged sessions.
- The app achieved 45% Week 5 retention.
- 149 users from the first mature cohort returned during Week 5.
- The app recorded approximately 1,500 returning users.
App engagement and retention figures reflect 1 July–6 August 2026 and are based on GA4 device data.
App engagement naturally peaks around weekends, when users research race meetings, enter tipping competitions and follow major AFL, NRL and racing events. This gives sponsors access to users at the point their interest and wagering intent are highest.
Partnership Opportunities
We offer a range of advertising and sponsorship opportunities including:
- Display Advertising – Prominent placement across our website, form guides and premium content sections.
- Bookmaker Partnerships – Acquire new customers and increase brand exposure through integrated wagering campaigns.
- Sponsored Content – Educate and engage punters through branded articles, tips, promotions and special offers.
- Email Marketing – Reach our growing database of racing and sports betting enthusiasts directly.
- Mobile App Advertising – Promote your brand through our rapidly growing mobile audience.
- Custom Campaigns – Need something unique? We work with brands to build tailored campaigns designed to achieve specific business objectives.
Why Advertisers Choose The Sporting Base
✔ Highly targeted racing and wagering audience
✔ Growing user base across web, mobile and email
✔ Multiple advertising channels
✔ Native content opportunities
✔ Data-driven campaigns
✔ Flexible partnership options
Most importantly, we deliver access to users who are actively engaged in racing and wagering—not passive readers.
Let’s Work Together
Whether you’re a bookmaker, wagering operator, racing brand or business looking to reach Australian punters, we’d love to discuss how The Sporting Base can help achieve your marketing objectives.
To discuss advertising opportunities, sponsorship packages or strategic partnerships, contact our team today.
The Sporting Base — Built For Punters. Designed For Growth.
